Soom Tahini

Soom Tahini is the tahini used in many of the hottest restaurant kitchens across the nation. Everyone from Michael Solomonov of Zahav to Alon Shaya of Shaya is proclaiming it’s the best they’ve ever tasted.

Soom is a Philadelphia-based, certified women-owned company started by Amy, Shelby, and Jackie Zitelman—three very hard-working sisters.

about_sisters

Their mission is to re-introduce sesame as a super food and “harvest the natural powers of the ancient sesame seed to inspire delicious cuisine, healthy people, and happy communities.” Soom is all natural, kosher, gluten free, dairy free, vegan, and made in a peanut free facility. Most importantly, it’s delicious.

I chatted with Amy Zitelman a few weeks ago.

What inspired you to start making and selling tahini?

In short: Shelby (my oldest sister) had a business degree, Jackie (middle sister) married a sesame expert, and I needed a job…

But really, Shelby was living in Israel when Omri (Jackie’s now-husband, then boyfriend) introduced them to tahini made from White Humera sesame seeds from Ethiopia. Omri is in the sesame industry in Ethiopia.

We had never known that tahini could taste good—let alone much about tahini at all—and realized there was an opportunity to introduce high quality tahini to the American market. Tahini is delicious, nutritious, and versatile. We were excited about the opportunity.

Green Bean and Avocado Salad with Lemon Tahini Dressing by Jason Grossberg courtesy of Soom Foods photo by Grace Dickinson

Green Bean and Avocado Salad with Lemon Tahini Dressing by Jason Grossberg, courtesy of Soom Foods. Photo by Grace Dickinson (Scroll to the end of this post for this scrumptious Lemon Tahini Dressing recipe.)

Where are you from? Where did you grow up?

We grew up in Rockville, MD (outside DC). Jackie moved to Israel in ’08; she and Omri live in Jerusalem. Shelby and I live in Philadelphia.

What are your future plans for growth?

We have truly enjoyed introducing Soom to the restaurant industry. So many incredible chefs are cooking with innovative, high quality, thoughtfully sourced ingredients now, and we are really proud that more and more are looking for good tahini.

For future growth, we hope to see Soom in more home kitchens across the country. We want to make it more available online and hopefully on retail shelves across the country.

We also have a chocolate spread. It’s truly our (guiltless) indulgence, but we see opportunity for sweet tahini, too.

Tahini Cookies by Jason Grossberg courtesy of Soom Foods photo by Grace Dickinson

Tahini Cookies by Jason Grossberg, courtesy of Soom Foods. Photo by Grace Dickinson

Warm Tahini Hummus by Jason Grossberg courtesy of Soom Foods photo by Grace Dickinson

Warm Tahini Hummus by Jason Grossberg, courtesy of Soom Foods. Photo by Grace Dickinson

Tahini Sauce with Sesame Noodles and Coriander by Jason Grossberg courtesy of Soom Foods photo by Grace Dickinson

Tahini Sauce with Sesame Noodles and Coriander by Jason Grossberg, courtesy of Soom Foods. Photo by Grace Dickinson

Learn more about Soom, and why it’s a such a super food in this short video below.

If you’re not already cooking and baking with tahini, you must!  Some of my new favorite recipes using tahini are: Danielle Oron’s Overnight Tahini Oats and Salted Tahini Chocolate Chip Cookies, Deborah Perelman’s Carrot Tahini  Muffins, Molly Yeh’s Halvah Stuffed Challah, and Dolly & Oatmeal’s Chickpea Bean Bowl with Toasted Breadcrumbs and Dill/Tahini. Also check out Food 52’s 11 Sweet Ways to Use Tahini in addition to the recipes in the photos above (click the blue for the link) and the Lemon Tahini Dressing below.

Lemon Tahini Dressing
Courtesy of Soom Foods
This is so simple and so delicious! It’s my new favorite dressing drizzled on any kind of salad.

Ingredients
1/2 cup Soom Tahini
3/4 cup water
4 tbsp. lemon juice
1 small garlic clove minced
salt and pepper to taste

Whisk ingredients together.

SOOM FOODS-11

Share on FacebookPin on PinterestTweet about this on Twitter
 
 

13 Comments on Soom Tahini

  1. Tammy
    June 5, 2016 at 9:12 pm (1 year ago)

    Love learning ways to incorporate tahini!!! Brought some incredible tahini back from Israel and now I know where I can get some in the States. Can’t wait to try some of these recipes.

    Reply
    • Julie Levine
      June 6, 2016 at 12:34 am (1 year ago)

      Let me know which recipes you try!

      Reply
  2. Patsy Lurie
    June 5, 2016 at 9:34 pm (1 year ago)

    Thank you for letting your readers know about this wonderful tahini. Can’t wait to try the dressing recipe!

    Reply
    • Julie Levine
      June 6, 2016 at 12:35 am (1 year ago)

      The dressing is so super easy to make and great to have on hand in the fridge.

      Reply
  3. Katie
    June 5, 2016 at 10:30 pm (1 year ago)

    I’ve found brands so hit or miss…I will have to get my hands on this.

    Reply
    • Julie Levine
      June 6, 2016 at 12:36 am (1 year ago)

      You can purchase on Amazon!

      Reply
  4. Sarah
    June 5, 2016 at 11:58 pm (1 year ago)

    I thought there was no way I’d ever find tahini here to rival what I had in Israel. I’ll be looking for Soom! Thanks, Julie!

    Reply
    • Julie Levine
      June 6, 2016 at 12:36 am (1 year ago)

      Great!!!

      Reply
  5. Janie
    June 6, 2016 at 2:03 am (1 year ago)

    Gonna get some tahini and guiltless chocolate too!

    Reply
  6. Stephanie
    June 6, 2016 at 5:22 am (1 year ago)

    I just used my favorite Israeli tehini–ממלכת החלבה-in tonight’s dinner. But if Soom is being used at Zahav and Shaya, I will certainly give it a try! Thanks for sharing.

    Reply
  7. Liz J. A. Rueven
    June 6, 2016 at 2:32 pm (1 year ago)

    SOOM is the only tehina I buy- and I buy 4 at a time. Yes, I really do use that much in my kitchen, but it also makes a great last minute gift for dinner hosts.

    Reply
  8. Samuel
    June 6, 2016 at 2:51 pm (1 year ago)

    yummy!!! Looks good

    Reply
  9. Gina
    June 12, 2016 at 7:51 pm (1 year ago)

    We use so much tehina in our house …am thrilled to try SOOM. Look forward to trying the carrot-tehina muffins. Thanks Julie!

    Reply

Leave a Reply